An edition of Building brand authenticity (2009)

Building brand authenticity

7 habits of iconic brands

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Cover of: Building brand authenticity by Michael Beverland, Michael Beverland
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Last edited by ImportBot
December 22, 2022 | History
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An edition of Building brand authenticity (2009)

Building brand authenticity

7 habits of iconic brands

by

  • 2 Want to read

"The projection of authenticity is one of the key pillars of marketing. Research reveals that consumers seek authenticity through the brands they choose. This book proposes to do so. Based on extensive research with consumers and brand managers this book offers seven guiding principles for building brand authenticity"--Provided by publisher.

Publish Date
Publisher
Palgrave Macmillan
Language
English

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Previews available in: English

Subjects

Brand name products, Branding (Marketing), Marketing
Edition Availability
Cover of: Building brand authenticity
Building brand authenticity: 7 habits of iconic brands
2009, Palgrave Macmillan
in English
Cover of: Building Brand Authenticity
Building Brand Authenticity: 7 Habits of Iconic Brands
2009, Palgrave Macmillan
in English
Cover of: Building Brand Authenticity
Building Brand Authenticity: 7 Habits of Iconic Brands
2009, Palgrave Macmillan
in English

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Book Details

Edition Notes

Includes bibliographical references and index.

Published in
New York

Classifications

Dewey Decimal Class
658.8/27
Library of Congress
HF5415.1255 .B45 2009, HD28-70HF5410-5417.5

The Physical Object

Pagination
p. cm.

ID Numbers

Open Library
OL23944793M
Internet Archive
buildingbrandaut00beve
ISBN 13
9780230580312
LCCN
2009047024

Source records

Library of Congress MARC record
Library of Congress MARC record
marc_openlibraries_sanfranciscopubliclibrary MARC record
Better World Books record
Library of Congress MARC record
Promise Item

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Download catalog record: RDF / JSON / OPDS | Wikipedia citation
December 22, 2022 Edited by ImportBot import existing book
December 23, 2020 Edited by MARC Bot import existing book
October 9, 2020 Edited by ImportBot import existing book
August 1, 2020 Edited by ImportBot import existing book
December 2, 2009 Created by ImportBot Imported from Library of Congress MARC record