| Record ID | marc_openlibraries_sanfranciscopubliclibrary/sfpl_chq_2018_12_24_run04.mrc:115125394:2857 |
| Source | marc_openlibraries_sanfranciscopubliclibrary |
| Download Link | /show-records/marc_openlibraries_sanfranciscopubliclibrary/sfpl_chq_2018_12_24_run04.mrc:115125394:2857?format=raw |
LEADER: 02857cam a2200577 a 4500
001 316027848
003 OCoLC
005 20151005083446.0
008 091106s2009 enka b 001 0 eng
010 $a2009047024
015 $aGBA980983$2bnb
015 $a015-35103$2bnb
016 7 $a015351034$2Uk
019 $a469915378
020 $a9780230580312 (hardback)
020 $a0230580319 (hardback)
035 $a316027848
035 $a(OCoLC)316027848$z(OCoLC)469915378
037 $bPalgrave Macmillan, C/O Mps 16365 James Madison Hwy Us RT 15, Gordonsville, VA, USA, 22942, (540)6727600$nSAN 631-5011
040 $aDLC$cDLC$dUKM$dBTCTA$dBWX$dBWK$dUAB$dGBVCP$dYDX$dYDXCP$dVP@$dCLE$dCDX$dHEBIS$dLANGC$dLMR$dOCLCQ$dSFR$dUtOrBLW
049 $aSFRA
050 00 $aHF5415.1255$b.B45 2009
082 00 $a658.8/27$222
092 $a658.827$bB4678b
100 1 $aBeverland, Michael.
245 10 $aBuilding brand authenticity :$b7 habits of iconic brands /$cMichael Beverland.
260 $aHoundmills, Basingstoke, Hampshire ;$aNew York :$bPalgrave Macmillan,$c2009.
300 $axiv, 219 p. :$bill. ;$c25 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
520 $a"The projection of authenticity is one of the key pillars of marketing. Research reveals that consumers seek authenticity through the brands they choose. This book proposes to do so. Based on extensive research with consumers and brand managers this book offers seven guiding principles for building brand authenticity"--Provided by publisher.
504 $aIncludes bibliographical references (p. 191-201) and indexes.
505 2 $aThe new brand reality -- Why authenticity? -- The authenticity of stories -- Appearing as artisinal amateurs -- Sticking to your roots -- Love the doing -- Market immersion -- Be at one with the community -- Indoctrinate staff into the brand cult -- What can you do?
650 0 $aBranding (Marketing)
650 0 $aBrand name products.
907 $a.b23864400$b12-20-18$c12-17-10
998 $axbt$b03-22-11$cm$da $e-$feng$genk$h0$i0
957 00 $aOCLC reclamation of 2017-18
907 $a.b23864400$b09-27-13$c12-17-10
938 $aBaker and Taylor$bBTCP$nBK0008230639
938 $aBlackwell Book Service$bBBUS$nR6821464$c$45.00
938 $aBlackwell Book Service UK$bBBUK$nL4837519$c25.00
938 $aYBP Library Services$bYANK$n3064596
938 $aCoutts Information Services$bCOUT$n9783399
956 $aPre-reclamation 001 value: ocn316027848
980 $a0311 sh
998 $axbt$b03-22-11$cm$da$e-$feng$genk$h0$i0
994 $aC0$bSFR
999 $yMARS
945 $a658.827$bB4678b$d - - $e10-06-2014 10:25$f0$g0$h10-12-14$i31223094367050$j503$0501$k - - $lxbtci$o-$p$47.00$q-$r-$s- $t0$u3$v1$w0$x0$y.i64368002$z05-03-11