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Previews available in: English
Subjects
Biography, Businessmen, Businesspeople, Computer industry, Inc Apple Computer, INDUSTRIES, MARKETING, Ondernemerschap, Carbonated beverage industry, Apple computer, inc., Computer service industry, united states, Businesspeople, biography, EntrepreneurshipPeople
John SculleyPlaces
United StatesShowing 7 featured editions. View all 7 editions?
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Odyssey: Pepsi to Apple--a journey of adventure, ideas, and the future
1988, Harper & Row
in English
- 1st Perennial Library ed.
0060915277 9780060915278
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Odyssey: Pepsi to Apple--a journey of adventure, ideas, and the future
1987, Harper & Row
in English
- 1st ed.
0060157801 9780060157807
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Book Details
Table of Contents
Boot camp
The cola wars
A telephone call
Fish on a hook
"The guy from corporate America"
The awesome Mac
The "dynamic duo"
A company in trouble
The brink of collapse
A real life Dynasty
The new spirit
A new Apple
Epilogue: A twenty-first century Renaissance.
Edition Notes
Bibliography: p. 431-433.
Includes index.
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- Created April 1, 2008
- 19 revisions
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July 23, 2024 | Edited by MARC Bot | import existing book |
December 5, 2022 | Edited by ImportBot | import existing book |
November 14, 2022 | Edited by ImportBot | import existing book |
February 28, 2022 | Edited by ImportBot | import existing book |
April 1, 2008 | Created by an anonymous user | Imported from Scriblio MARC record |