"Leading the Revolution. An action plan for any company or individual intent on becoming and staying an industry revolutionary, this book will ignite the passions of entry-level assistants, neophyte managers, seasoned VPs, CEOs, and anyone else who worries that their company may be caught flat-footed by the future." "Hamel argues that in an increasingly nonlinear world, only nonlinear ideas will create new wealth. To thrive in the age of revolution, companies must adopt a radical new innovation agenda. The fundamental challenge companies face is reinventing themselves and their industries not just in times of crisis - but continually." "Based on an extensive study of "gray-haired revolutionaries," including Enron, Charles Schwab, Cisco, Virgin, and GE Capital, Leading the Revolution: explains the underlying principles of radical innovation; explores where revolutionary new business concepts come from; identifies the key design criteria for building companies that are activist-friendly and revolution-ready; and details the steps your company must take to make innovation an enduring capability." "Leading the Revolution is for everyone who has the guts to act on the knowledge that our heritage is no longer our destiny. With a compelling message that will set the new innovation agenda for the next century, this book from the premier business thinker of our time is a call to arms for the dreamers and doers who will lead us into the age of revolution."--BOOK JACKET.