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In the aftermath of scandals such as those at Enron and WorldCom, there is a growing suspicion of the corporate world. For this reason it is more important than ever for firms to maintain a good reputation. In Building Reputational Capital, Kevin T. Jackson offers a practical guide to takingthe high road--the only path that leads to lasting success. Based on extensive research and real-world experience, Building Reputational Capital reveals basic principles of integrity and fairness with which firms can build an enduring reputation. More than image, a firm's reputation is a form of capital often neglected in the boardroom and overlooked inconventional analyses of financial statements...
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Previews available in: English
Subjects
Business, Nonfiction, Moral and ethical aspects, Industrial management, Honesty, Organizational behavior, Goodwill (Commerce), Leadership, Reliability, Business ethics, Morale des affaires, Management, Aspect moral, Honnêteté, Comportement organisationnel, Intégrité, Goodwill, Corporate image, Gestion d'entreprise, Bedrijfsethiek, Reputatie, CommerceShowing 2 featured editions. View all 2 editions?
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1
Building Reputational Capital
2007, Oxford University Press
eBook
in English
0198036531 9780198036531
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2
Building Reputational Capital: Strategies for Integrity and Fair Play that Improve the Bottom Line
March 5, 2004, Oxford University Press, USA, Oxford University Press
in English
0195161386 9780195161380
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- Created June 23, 2010
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April 22, 2011 | Edited by OCLC Bot | Added OCLC numbers. |
June 23, 2010 | Created by ImportBot | Imported from marc_overdrive MARC record |