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Subjects
Strategic planningEdition | Availability |
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1
Contemporary strategy analysis
2010, John Wiley & Sons
in English
- 7th ed.
0470747102 9780470747100
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Book Details
Table of Contents
The concept of strategy
Goals, values, and performance
Industry analysis : the fundamentals
Further topics in industry and competitive analysis
Analyzing resources and capabilities
Developing resources and capabilities
Organization structure and management systems : the fundamentals of strategy implementation
The nature and sources of competitive advantage
Cost advantage
Differentiation advantage
Industry evolution and strategic change
Technology-based industries and the management of innovation
Competitive advantage in mature industries
Vertical integration and the scope of the firm
Global strategies and the multinational corporation
Diversification strategy
Implementing corporate strategy : managing the multibusiness corporation
Current trends in strategic management.
Edition Notes
Includes bibliographical references and index.
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History
- Created December 9, 2010
- 1 revision
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