An edition of Handbook of marketing scales
(2011)
Handbook of marketing scales
multi-item measures for marketing and consumer behavior research
3rd ed.
by William O. Bearden
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Consumer behavior, Marketing research, Research| Edition | Availability |
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1
Handbook of marketing scales: multi-item measures for marketing and consumer behavior research
2011, SAGE
in English
- 3rd ed.
1412980186 9781412980180
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Edition Notes
Rev. ed. of: Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / William O. Bearden, Richard G. Netemeyer. 2nd ed. 1999.
Includes bibliographical references and index.
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- Created December 16, 2010
- 2 revisions
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| April 26, 2011 | Edited by OCLC Bot | Added OCLC numbers. |
| December 16, 2010 | Created by ImportBot | Imported from Library of Congress MARC record |