| Record ID | marc_loc_updates/v38.i26.records.utf8:26338873:1082 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_updates/v38.i26.records.utf8:26338873:1082?format=raw |
LEADER: 01082nam a22002778a 4500
001 2010026666
003 DLC
005 20100624160253.0
008 100624s2011 cau b 001 0 eng
010 $a 2010026666
020 $a9781412980180 (cloth)
040 $aDLC$cDLC
050 00 $aHF5415.3$b.B323 2011
082 00 $a658.8/3$222
245 00 $aHandbook of marketing scales :$bmulti-item measures for marketing and consumer behavior research /$ceditors, William O. Bearden, Richard G. Netemeyer, Kelly L. Haws.
250 $a3rd ed.
260 $aThousand Oaks :$bSAGE,$cc2011.
263 $a1012
300 $ap. cm.
500 $aRev. ed. of: Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / William O. Bearden, Richard G. Netemeyer. 2nd ed. 1999.
504 $aIncludes bibliographical references and index.
650 0 $aMarketing research.
650 0 $aConsumer behavior$xResearch.
700 1 $aBearden, William O.,$d1945-$tHandbook of marketing scales.
700 1 $aNetemeyer, Richard G.,$d1956-
700 1 $aHaws, Kelly L.