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Subjects
Case studies, Brand loyalty, Consumers' preferencesPlaces
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A requiem for a brand: targeting the new-age consumer
2010, Roli Books
in English
8174367926 9788174367921
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Edition Notes
"Lotus Collection."
Includes index.
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The Physical Object
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- Created January 2, 2011
- 1 revision
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January 2, 2011 | Created by ImportBot | Imported from Library of Congress MARC record |