An edition of The Long Tail (2006)

The long tail

why the future of business is selling less of more

1st ed.

by

  • ★★★ ★ 3.9 (9 ratings) ·
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  • 12 Have read
Cover of: The long tail by Chris Anderson, Chris Anderson
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  • ★★★ ★ 3.9 (9 ratings) ·
  • 34 Want to read
  • 12 Have read
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Last edited by AgentSapphire
October 17, 2022 | History
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An edition of The Long Tail (2006)

The long tail

why the future of business is selling less of more

1st ed.

by

  • ★★★ ★ 3.9 (9 ratings) ·
  • 34 Want to read
  • 12 Have read

Examines the rise of the niche in today's economy, thanks to a breakdown in the barrier between supply and demand and the increasing availability of everything to everyone, and assesses the implications of this new economic model for business.

Publish Date
Publisher
Hyperion
Language
English
Pages
238

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Previews available in: English French Dutch Chinese

Subjects

Commerce électronique, Nachfrage, Electronic commerce, Marketing, Angebot, Innovations technologiques, Wirtschaftstheorie, Demande de consommation, Internet, Marktforschung, Telemarketing, Market segmentation, Innovation technologique, Marknadsfo˜ring via Internet, Internet marketing, Segmentation des marches, Nischen-Marketing, Marktsegmentierung, Marknadsfo˜ring, Tekniska aspekter, Technological innovations, Marknadssegmentering, Marketing -- Technological innovations, New York Times reviewed, E-commerce, Consumentengedrag, Business, Nonfiction, Commerce, Advertising as Topic, Marktnische, Technology, Online-Marketing, Marknadsföring via Internet, Interplanetary dust, Comic books, strips, Marketing research, Marketing--technological innovations, Innovation technologique--internet--marketing--segmentation des marchés, Marknadsföring via internet, Marknadsföring--tekniska aspekter, Hf5415.127 .a54 2008, 658.8/02, Business & economics

Showing 9 featured editions. View all 22 editions?

Edition Availability
Cover of: The Long Tail From Smartercomics
The Long Tail From Smartercomics
2011, Writers of the Round Table Press
Libraries near you: WorldCat
Cover of: The long tail
The long tail
2008, Hyperion
in English - Rev. and updated ed.
Libraries near you: WorldCat
Cover of: The long tail
The long tail: La longue traîne
2007, Éditions Logiques
in French
Libraries near you: WorldCat
Cover of: The long tail
The long tail: waarom we in toekomst minder verkopen van meer
2006, Nieuw Amsterdam
in Dutch
Libraries near you: WorldCat
Cover of: The long tail
The long tail: why the future of business is selling less of more
2006, Hyperion
in English - 1st ed.
Libraries near you: WorldCat
Cover of: The long tail
The long tail: How Endless Choice is Creating Unlimited Demand
2006, Random House Business
in English
Libraries near you: WorldCat
Cover of: The Long Tail
The Long Tail: Why the Future of Business is Selling Less of More
2006, Hyperion
in English - 1st
Libraries near you: WorldCat
Cover of: The long tail
The long tail: why the future of business is selling less of more
2006, Hyperion
in English - 1st ed.
Libraries near you: WorldCat
Cover of: Chang wei li lun
Chang wei li lun: The long tail
2006, Zhong xin chu ban she
in Chinese - Di 1 ban
Libraries near you: WorldCat

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Book Details

Table of Contents

Introduction
The long tail
The rise and fall of the hit
A short history of the long tail
The three forces of the long tail
The new procedures
The new markets
The new tastemakers
Long tail economics
The short head
The paradise of choice
Niche culture
The infinite screen
Beyond entertainment
Long tail rules
Coda : tomorrow's tail.

Edition Notes

Includes bibliographical references (p. [227]-230) and index.

Published in
New York

Classifications

Dewey Decimal Class
658.8/02
Library of Congress
HF5415.127 .A54 2006

The Physical Object

Pagination
xii, 238 p. :
Number of pages
238

ID Numbers

Open Library
OL24747908M
Internet Archive
longtailwhyfutur00ande
ISBN 10
1401302378, 1401308600
ISBN 13
9781401302375, 9781401308605
LCCN
2006043378
OCLC/WorldCat
65187392

Source records

Internet Archive item record

Work Description

The New York Times bestseller that introduced the business world to a future that’s already here—now in a new edition with a new chapter about Long Tail Marketing and a new epilogue.Winner of the Gerald Loeb Award for Best Business Book of the YearIn the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isn’t in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses—the endlessly long tail of that same curve.

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
October 17, 2022 Edited by AgentSapphire Merge works
July 22, 2019 Edited by MARC Bot remove fake subjects
February 10, 2017 Edited by Darby Edited without comment.
August 12, 2011 Edited by ImportBot add ia_box_id to scanned books
July 8, 2011 Created by ImportBot Imported from Internet Archive item record