An edition of About face
(2010)
About face
the secrets of emotionally effective advertising
by Dan Hill
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Previews available in: English
Subjects
Psychological aspects, Decision making, Advertising, Emotions, Research| Edition | Availability |
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1
About face: the secrets of emotionally effective advertising
2010, Kogan Page
in English
0749457570 9780749457570
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Book Details
Table of Contents
Get physical
Keep it simple
Keep it close to home
Focus on faces
Make it memorable
Relevancy drives connection
Always sell hope
Don't lead with price
Mirror the target market's values
Believability sticks.
Edition Notes
Includes bibliographical references (p. [175]-183) and index.
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History
- Created July 21, 2011
- 3 revisions
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| May 20, 2020 | Edited by CoverBot | Added new cover |
| April 6, 2014 | Edited by ImportBot | Added IA ID. |
| July 21, 2011 | Created by LC Bot | Imported from Library of Congress MARC record |