An edition of After sixty (2006)

After sixty

marketing to baby boomers reaching their big transition years

by

After sixty
Leslie M. Harris, Leslie M. Ha ...
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Last edited by LC Bot
July 26, 2011 | History
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An edition of After sixty (2006)

After sixty

marketing to baby boomers reaching their big transition years

by

Experts who have been studying Baby Boomers for decades provide their insights on the how Boomers may respond to marketing, the workplace, financial and economic issues, use of leisure time, health, food service, and grandparenting.

Publish Date
Publisher
Paramount Market Pub.
Language
English
Pages
194

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Subjects

Marketing, Consumer behavior, Market segmentation, Older consumers, Baby boom generation

Places

United States

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Edition Availability
Cover of: After sixty
After sixty: marketing to baby boomers reaching their big transition years
2006, Paramount Market Pub.
in English
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Book Details

Table of Contents

The marketing generation gap : why leading-edge boomers are starting to hate your marketing / Michelle Edelman
Standards of living for leading-edge boomers : does the disappearing middle class impact them too? / Theodore L. Reed
Boomer women : putting the "care" in health care / Anne Devereux and Jennifer Chanowitz
Baby boomers and fast food : no slowing down / Ron Paul and Rita Negrete
Wealth with wisdom : serving the needs of aging consumers / Pat Conroy and Ajit Kambil
Earning, saving, investing, spending, managing money : into the home stretch, or once more around the track? / Sheila Reilly
The great investment boom / C. Troy Shaver, Jr.
Retiring the human resource / Owen Jenkins
Crossing the 60 threshold : how leading-edge boomers will transform the economy / Theodore L. Reed
Boomer grandparents : a hidden market, until now / Richard J. Anthony, Sr. and Christine Crosby
Ten industries that aging boomers will transform / Matt Thornhill and John Martin
Marketing myopia, U.K. style : U.K. companies are ignoring the biggest marketing opportunity of the decade / Dick Stroud.

Edition Notes

Includes bibliographical references and index.

Published in
Ithaca, NY

Classifications

Dewey Decimal Class
659.1
Library of Congress
HF5415.13 .A344 2006

The Physical Object

Pagination
xiii, 194 p. :
Number of pages
194

ID Numbers

Open Library
OL24845619M
ISBN 10
097866020X
ISBN 13
9780978660208
LCCN
2011410020
OCLC/WorldCat
76275797

Source records

Library of Congress MARC record

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Download catalog record: RDF / JSON / OPDS | Wikipedia citation
July 26, 2011 Created by LC Bot Imported from Library of Congress MARC record