| Record ID | marc_loc_updates/v39.i17.records.utf8:18069329:2412 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_updates/v39.i17.records.utf8:18069329:2412?format=raw |
LEADER: 02412nam a22003374a 4500
001 2011410020
003 DLC
005 20110425161218.0
008 110413s2006 nyuab b 001 0 eng d
010 $a 2011410020
020 $a097866020X
020 $a9780978660208
035 $a(OCoLC)ocm76275797
040 $aCG4$cCG4$dBOS$dYDXCP$dOKX$dCO3$dDLC
042 $alccopycat
043 $an-us---
082 04 $a659.1$222
050 00 $aHF5415.13$b.A344 2006
245 00 $aAfter sixty :$bmarketing to baby boomers reaching their big transition years /$cLeslie M. Harris, Michelle Edelman, editors.
260 $aIthaca, NY :$bParamount Market Pub.,$c2006.
300 $axiii, 194 p. :$bill., maps ;$c24 cm.
504 $aIncludes bibliographical references and index.
520 $aExperts who have been studying Baby Boomers for decades provide their insights on the how Boomers may respond to marketing, the workplace, financial and economic issues, use of leisure time, health, food service, and grandparenting.
505 0 $aThe marketing generation gap : why leading-edge boomers are starting to hate your marketing / Michelle Edelman -- Standards of living for leading-edge boomers : does the disappearing middle class impact them too? / Theodore L. Reed -- Boomer women : putting the "care" in health care / Anne Devereux and Jennifer Chanowitz -- Baby boomers and fast food : no slowing down / Ron Paul and Rita Negrete -- Wealth with wisdom : serving the needs of aging consumers / Pat Conroy and Ajit Kambil -- Earning, saving, investing, spending, managing money : into the home stretch, or once more around the track? / Sheila Reilly -- The great investment boom / C. Troy Shaver, Jr. -- Retiring the human resource / Owen Jenkins -- Crossing the 60 threshold : how leading-edge boomers will transform the economy / Theodore L. Reed -- Boomer grandparents : a hidden market, until now / Richard J. Anthony, Sr. and Christine Crosby -- Ten industries that aging boomers will transform / Matt Thornhill and John Martin -- Marketing myopia, U.K. style : U.K. companies are ignoring the biggest marketing opportunity of the decade / Dick Stroud.
650 0 $aMarketing.
650 0 $aMarket segmentation.
650 0 $aBaby boom generation.
650 0 $aOlder consumers$zUnited States.
650 0 $aConsumer behavior$zUnited States.
700 1 $aHarris, Leslie M.
700 1 $aEdelman, Michelle.