An edition of Accidental branding
(2008)
Accidental branding
how ordinary people build extraordinary brands
by David Vinjamuri
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Previews available in: English
Subjects
Case studies, Serendipity, Branding (Marketing), Businesspeople, Biography, EntrepreneurshipPlaces
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| Edition | Availability |
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Accidental branding: how ordinary people build extraordinary brands
2008, John Wiley & Sons, Inc.
in English
0470165065 9780470165065
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Book Details
Table of Contents
What is an accidental brand
The accidental brand-builder in you
The storyteller John Peterman (J. Peterman)
Craig Newmark (craigslist)
Gary Erickson (Clif Bar)
Myrian Zaoui and Eric Malka (The Art of Shaving)
Gert Boyle (Columbia Sportswear)
Julie Aigner-Clark (Baby Einstein)
Roxanne Quimby (Burt's Bees)
Afterword.
Edition Notes
Includes bibliographical references and index.
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History
- Created July 29, 2011
- 2 revisions
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| August 13, 2018 | Edited by ImportBot | import new book |
| July 29, 2011 | Created by LC Bot | Imported from Library of Congress MARC record. |