An edition of Advertising theory (2011)

Advertising theory

1st ed.
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Last edited by ImportBot
November 15, 2022 | History
An edition of Advertising theory (2011)

Advertising theory

1st ed.
  • 3 Want to read

This edition doesn't have a description yet. Can you add one?

Publish Date
Publisher
Routledge
Language
English

Buy this book

Previews available in: English

Edition Availability
Cover of: Advertising Theory
Advertising Theory
2019, Taylor & Francis Group
in English
Cover of: Advertising Theory
Advertising Theory
2019, Taylor & Francis Group
in English
Cover of: Advertising Theory
Advertising Theory
2019, Taylor & Francis Group
in English
Cover of: Advertising Theory
Advertising Theory
2019, Taylor & Francis Group
in English
Cover of: Advertising Theory
Advertising Theory
2019, Taylor & Francis Group
in English
Cover of: Advertising Theory
Advertising Theory
2019, Taylor & Francis Group
in English
Cover of: Advertising Theory
Advertising Theory
2014, Routledge
in English
Cover of: Advertising Theory
Advertising Theory
2012, Taylor & Francis Group
in English
Cover of: Advertising Theory
Advertising Theory
2012, Taylor & Francis Group
in English
Cover of: Advertising Theory
Advertising Theory
2012, Taylor & Francis Group
in English
Cover of: Advertising Theory
Advertising Theory
2012, Taylor & Francis Group
in English
Cover of: Advertising Theory
Advertising Theory
2012, Taylor & Francis Group
in English
Cover of: Advertising theory
Advertising theory
2011, Routledge
in English - 1st ed.

Add another edition?

Book Details


Table of Contents

Perspectives on advertising and advertising theory
What does "theories of advertising" mean? / by Esther Thorson and Shelly Rodgers
Coloring outside the lines : suggestions for making advertising theory more meaningful / by Ronald J. Faber, Brittany R. L. Duff, and Xiaoli Nan
Agency practitioners? : theories about advertising / by Gergely Nyilasy and Leonard N. Reid
Psychological processes in response to advertisements
The elaboration likelihood model : a thirty-year review / by David W. Schumann, Michael Kotowski, Ho-Young (Anthony) Ahn, and Curtis P. Haugtvedt
The role of emotion in processing advertising / by Larry Percy
Theories of emotion and affect in marketing communications / by Jon D. Morris
Psychological and psychophysiological theories of advertising / by Paul Bolls, Kevin Wise, and Sam Bradley
Involvement / by Eric Haley
Specific audiences
A theory of advertising to children / by Russell Laczniak and Les Carlson
Theory advancement in international advertising : drawing on theories from strategic management and international business / by Charles R. Taylor, Shintaro Okazaki
How advertising works within a cultural context : theories and framework informing the process / by Carrie La Ferle and Wei-Na Lee
The reflexive game : how target and agent persuasion knowledge influence advertising persuasion / by Michelle R. Nelson and Chang Dae Ham
Different types of advertising messages
Creativity and ad theory / by Sheila L. Sasser and Scott Koslow
Creativity and risk theories of advertising by douglas c. west, university of london
A rhetorical theory of the advertisement / by Edward F. McQuarrie and Barbara J. Phillips
Narrative advertisements and narrative processing / by ChingChing Chang
Working toward an understanding of persuasion via engaging narrative advertising : refining the transportation- imagery model / by Lu Zheng and Joseph E. Phelps
Direct-to-consumer advertising of prescription drugs : consumers, physicians, messages and complexity / by Kim Bartel Sheehan
Theory building for online health product advertising / by Jisu Huh and Wonsun Shin
Political advertising / by Marjolein Moorman and Peter Neijens
Media and media devices
Media analysis and decision-making / by Hugh M. Cannon
Managing non-traditional advertising : a message processing framework / by Rick T. Wilson and Brian D. Till
Role of technology in online persuasion : a main model perspective / by S. Shyam Sundar, Qian Xu and Xue Dou
Lessons learned for teaching mobile advertising : critical review and future directions / by Shintaro Okazaki
In-game advertising and advergames : a critical review of the past decade?s research / by Seounmi Youn and Mira Lee
Social media and advertising theory / by Harshavardhan Gangadharbatla
Organizations
Toward a social ecology of advertising / by Christine Wright-Isak
Brand concepts and advertising / by Dean M. Krugman and Jameson L. Hayes
I know it when i see it : the definability and consequences of perceived fit in corporate social responsibility initiatives / by Amanda B. Bower and Stacy Landreth Grau
Contexts of advertising
Ethics and advertising theory / by Minette E. Drumwright
Theory and law / by Jef Richards
Four theories of how imc works / by Sandra Moriarty and Don Schultz
Theories about health and advertising / by Joyce M. Wolburg
The future of advertising theories
Human barriers to using theory and research on responses to advertising messages / by Ivan L. Preston
Toward theories of advertising : where do we go from here? / by Marla B. Royne
Advancing advertising theories and scholarship / by Hairong Li
Adventures in misplaced theories / by Herbert Jack Rotfeld
Imc, advertising research, and the advertising discipline / by Patricia B. Rose.

Edition Notes

Published in
New York, NY
Series
Routledge communication series

Classifications

Dewey Decimal Class
659.101
Library of Congress
HF5821 .A384 2011, HF5821 .A384 2012, HF5821.A384 2011

The Physical Object

Pagination
p. cm.

ID Numbers

Open Library
OL24896722M
Internet Archive
advertisingtheor00rodg
ISBN 13
9780415886611, 9780415886628, 9780203149546
LCCN
2011027396

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November 15, 2022 Edited by ImportBot import existing book
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