An edition of Advertising theory
(2011)
Advertising theory
1st ed.
by Shelly Rodgers
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Table of Contents
Perspectives on advertising and advertising theory
What does "theories of advertising" mean? / by Esther Thorson and Shelly Rodgers
Coloring outside the lines : suggestions for making advertising theory more meaningful / by Ronald J. Faber, Brittany R. L. Duff, and Xiaoli Nan
Agency practitioners? : theories about advertising / by Gergely Nyilasy and Leonard N. Reid
Psychological processes in response to advertisements
The elaboration likelihood model : a thirty-year review / by David W. Schumann, Michael Kotowski, Ho-Young (Anthony) Ahn, and Curtis P. Haugtvedt
The role of emotion in processing advertising / by Larry Percy
Theories of emotion and affect in marketing communications / by Jon D. Morris
Psychological and psychophysiological theories of advertising / by Paul Bolls, Kevin Wise, and Sam Bradley
Involvement / by Eric Haley
Specific audiences
A theory of advertising to children / by Russell Laczniak and Les Carlson
Theory advancement in international advertising : drawing on theories from strategic management and international business / by Charles R. Taylor, Shintaro Okazaki
How advertising works within a cultural context : theories and framework informing the process / by Carrie La Ferle and Wei-Na Lee
The reflexive game : how target and agent persuasion knowledge influence advertising persuasion / by Michelle R. Nelson and Chang Dae Ham
Different types of advertising messages
Creativity and ad theory / by Sheila L. Sasser and Scott Koslow
Creativity and risk theories of advertising by douglas c. west, university of london
A rhetorical theory of the advertisement / by Edward F. McQuarrie and Barbara J. Phillips
Narrative advertisements and narrative processing / by ChingChing Chang
Working toward an understanding of persuasion via engaging narrative advertising : refining the transportation- imagery model / by Lu Zheng and Joseph E. Phelps
Direct-to-consumer advertising of prescription drugs : consumers, physicians, messages and complexity / by Kim Bartel Sheehan
Theory building for online health product advertising / by Jisu Huh and Wonsun Shin
Political advertising / by Marjolein Moorman and Peter Neijens
Media and media devices
Media analysis and decision-making / by Hugh M. Cannon
Managing non-traditional advertising : a message processing framework / by Rick T. Wilson and Brian D. Till
Role of technology in online persuasion : a main model perspective / by S. Shyam Sundar, Qian Xu and Xue Dou
Lessons learned for teaching mobile advertising : critical review and future directions / by Shintaro Okazaki
In-game advertising and advergames : a critical review of the past decade?s research / by Seounmi Youn and Mira Lee
Social media and advertising theory / by Harshavardhan Gangadharbatla
Organizations
Toward a social ecology of advertising / by Christine Wright-Isak
Brand concepts and advertising / by Dean M. Krugman and Jameson L. Hayes
I know it when i see it : the definability and consequences of perceived fit in corporate social responsibility initiatives / by Amanda B. Bower and Stacy Landreth Grau
Contexts of advertising
Ethics and advertising theory / by Minette E. Drumwright
Theory and law / by Jef Richards
Four theories of how imc works / by Sandra Moriarty and Don Schultz
Theories about health and advertising / by Joyce M. Wolburg
The future of advertising theories
Human barriers to using theory and research on responses to advertising messages / by Ivan L. Preston
Toward theories of advertising : where do we go from here? / by Marla B. Royne
Advancing advertising theories and scholarship / by Hairong Li
Adventures in misplaced theories / by Herbert Jack Rotfeld
Imc, advertising research, and the advertising discipline / by Patricia B. Rose.
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| December 16, 2022 | Edited by MARC Bot | import existing book |
| June 28, 2019 | Edited by MARC Bot | import existing book |
| July 29, 2011 | Created by LC Bot | import new book |