An edition of PR today
(2011)
PR today
the authoritative guide to public relations
by Trevor Morris
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"A comprehensive textbook, from an established and high profile author team, which offers full coverage of PR theory and strategies, but also gives very practical guidance for anyone in a PR role. The broad coverage tackles the tough issues in the industry, and international case studies are used to demonstrate real-world scenarios"--
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Previews available in: English
| Edition | Availability |
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1
PR today: the authoritative guide to public relations
2011, Palgrave Macmillan
in English
0230240097 9780230240094
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Book Details
Table of Contents
Machine generated contents note:
Preface
Acknowledgements
Guided Tour
Chapter 1: Understanding PR
Chapter 2: PR Ethics
Chapter 3: The make up of the PR industry
Chapter 4: How to present a PR proposal
Chapter 5: PR media skills
Chapter 6: PR events
Chapter 7: PR in the online world
Chapter 8: Internal communications
Chapter 9: Crisis management
Chapter 10: Corporate social responsibility
Chapter 11: PR and ethics
Chapter 12: PR and the future
Further Reading
Glossary.
Edition Notes
Includes index.
Classifications
The Physical Object
ID Numbers
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History
- Created October 20, 2011
- 9 revisions
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| January 16, 2024 | Edited by ImportBot | import existing book |
| October 23, 2023 | Edited by Scott365Bot | import existing book |
| September 30, 2023 | Edited by Scott365Bot | Linking back to Internet Archive. |
| September 17, 2022 | Edited by ImportBot | import existing book |
| October 20, 2011 | Created by LC Bot | Imported from Library of Congress MARC record |