MARC Record from Library of Congress

LEADER: 01942cam a22003018a 4500
001 2011034397
003 DLC
005 20120625110738.0
008 110812s2011 enka b 001 0 eng
010 $a 2011034397
020 $a9780230240094 (pbk.)
040 $aDLC$cDLC
042 $apcc
050 00 $aHD59$b.M644 2011
082 00 $a659.2$223
084 $aBUS052000$aBUS070060$aBUS002000$2bisacsh
100 1 $aMorris, Trevor.
245 10 $aPR today :$bthe authoritative guide to public relations /$cTrevor Morris, Simon Goldsworthy.
260 $aHoundmills, Basingstoke, Hampshire ;$aNew York :$bPalgrave Macmillan,$c2012.
300 $axxii, 347 p. :$bill. ;$c24 cm.
504 $aIncludes bibliographical references and index.
520 $a"A comprehensive textbook, from an established and high profile author team, which offers full coverage of PR theory and strategies, but also gives very practical guidance for anyone in a PR role. The broad coverage tackles the tough issues in the industry, and international case studies are used to demonstrate real-world scenarios"--$cProvided by publisher.
505 8 $aMachine generated contents note: -- Preface -- Acknowledgements -- Guided Tour -- Chapter 1: Understanding PR -- Chapter 2: PR Ethics -- Chapter 3: The make up of the PR industry -- Chapter 4: How to present a PR proposal -- Chapter 5: PR media skills -- Chapter 6: PR events -- Chapter 7: PR in the online world -- Chapter 8: Internal communications -- Chapter 9: Crisis management -- Chapter 10: Corporate social responsibility -- Chapter 11: PR and ethics -- Chapter 12: PR and the future -- Further Reading -- Glossary.
650 0 $aPublic relations.
650 7 $aBUSINESS & ECONOMICS / Public Relations.$2bisacsh
650 7 $aBUSINESS & ECONOMICS / Industries / Media & Communications Industries.$2bisacsh
650 7 $aBUSINESS & ECONOMICS / Advertising & Promotion.$2bisacsh
700 1 $aGoldsworthy, Simon.