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"This text examines the marketing and selling of eyewear with attention paid to strategies and the internal structures of the industry and its regulations. This critical examination reveals how a relatively simple and functional item such as corrective eyewear could be transformed through marketing into a fashion accessory and a personal statement"--Provided by publisher.
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Vision aids in America: a social history of eyewear and sight correction since 1900
2011, McFarland
in English
0786462914 9780786462919
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Book Details
Table of Contents
The years prior to 1900
Medical advice, lore and oddities
Children and the needy
Fashion and style
Marketing
Women
Image, psychology, experiments
Statistics
Optometry laws
Price-fixing, scams, retailing
Contact lens
Sunglasses.
Edition Notes
Includes bibliographical references and index.
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The Physical Object
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- Created October 23, 2011
- 8 revisions
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August 20, 2024 | Edited by MARC Bot | import existing book |
March 25, 2024 | Edited by ImportBot | import existing book |
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October 23, 2011 | Created by LC Bot | Imported from Library of Congress MARC record |