An edition of Global franchising operations management
(2012)
GLOBAL FRANCHISING OPERATIONS MANAGEMENT
CASES IN INTERNATIONAL AND EMERGING MARKETS OPERATIONS
by Ilan Alon
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Last edited by T. Patrick Killough
January 31, 2012 | History
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Publish Date
April 2012
Publisher
FT Press
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| Edition | Availability |
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GLOBAL FRANCHISING OPERATIONS MANAGEMENT: CASES IN INTERNATIONAL AND EMERGING MARKETS OPERATIONS
April 2012, FT Press
0132884143 9780132884143
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Global franchising operations management: cases in international and emerging markets operations
2012, FT Press
in English
0132884143 9780132884143
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Book Details
Table of Contents
Introduction: Franchising defined
Part I: To Franchise or Not to Franchise
Part II. In Search of Global Opportunities
Part III. Franchising in Emerging Markets and Developing Countries
........ 10. Final Reflections and Epilogues
Index
Edition Notes
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History
- Created January 31, 2012
- 2 revisions
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| January 31, 2012 | Edited by T. Patrick Killough | Added publication date of forthcoming hardcover edition, subtitle, overview of table of contents (without listing the seven case studies). TPK 01/31/2012 |
| January 31, 2012 | Created by T. Patrick Killough | Added new book. |