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The consumer mind: brand perception and the implication for marketers
2012, Kogan Page
in English
0749465700 9780749465704
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Book Details
Table of Contents
Starting point : the pillars of the human mind
The alarm clock rings
The world surrounding us
Careful! watch out!
Do you remember?
Wonderful!
How clever!
Who's the boss here?
Make your mind up!
I want to be happy!
I'm off to bed
Summary of the brainś mental functions
Brands, communications and the mind
Millward Brown and neuroscience
Final reflections : philosophy and the mind.
Edition Notes
Includes bibliographical references.
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- Created February 8, 2012
- 6 revisions
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November 2, 2021 | Edited by ImportBot | import existing book |
September 11, 2021 | Edited by ImportBot | import existing book |
October 17, 2020 | Edited by MARC Bot | import existing book |
July 17, 2019 | Edited by MARC Bot | import existing book |
February 8, 2012 | Created by LC Bot | Imported from Library of Congress MARC record |