| Record ID | marc_loc_updates/v40.i30.records.utf8:14956259:1270 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_updates/v40.i30.records.utf8:14956259:1270?format=raw |
LEADER: 01270cam a2200277 a 4500
001 2012003193
003 DLC
005 20120717095335.0
008 120130s2012 enk b 000 0 eng
010 $a 2012003193
020 $a9780749465704
020 $a9780749465711 (ebook)
040 $aDLC$cDLC$dDLC
042 $apcc
050 00 $aHF5415.32$b.M378 2012
082 00 $a658.8/343$223
100 1 $aMartinez, Pepe,$d1960-
245 14 $aThe consumer mind :$bbrand perception and the implication for marketers /$cPepe Martinez.
260 $aLondon ;$aPhiladelphia :$bKogan Page,$cc2012.
300 $a178 p. ;$c23 cm.
504 $aIncludes bibliographical references (p.[171]-172).
505 0 $aStarting point : the pillars of the human mind -- The alarm clock rings -- The world surrounding us -- Careful! watch out! -- Do you remember? -- Wonderful! -- How clever! -- Who's the boss here? -- Make your mind up! -- I want to be happy! -- I'm off to bed -- Summary of the brainś mental functions -- Brands, communications and the mind -- Millward Brown and neuroscience -- Final reflections : philosophy and the mind.
650 0 $aConsumers$xPsychology.
650 0 $aNeuromarketing.
650 0 $aBranding (Marketing)
650 0 $aMarketing$xPsychological aspects.