An edition of Innovation in pricing (2012)

Innovation in pricing

contemporary theories and best practices

by and

  • 2 Want to read
Innovation in pricing
Andreas Hinterhuber, Stephan L ...
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Last edited by ImportBot
August 3, 2024 | History
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An edition of Innovation in pricing (2012)

Innovation in pricing

contemporary theories and best practices

by and

  • 2 Want to read

This edition doesn't have a description yet. Can you add one?

Publish Date
Publisher
Routledge
Language
English

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Subjects

Marketing, Technological innovations, Pricing, Prix, Fixation, Innovations, BUSINESS & ECONOMICS, Industrial Management, Management, Management Science, Organizational Behavior
Edition Availability
Cover of: Innovation in Pricing
Innovation in Pricing: Contemporary Theories and Best Practices
2017, Taylor & Francis Group, Routledge
in English
Cover of: Innovation in Pricing
Innovation in Pricing: Contemporary Theories and Best Practices
2017, Taylor & Francis Group
in English
Cover of: Innovation in Pricing
Innovation in Pricing: Contemporary Theories and Best Practices
2017, Taylor & Francis Group
in English
Cover of: Innovation in Pricing
Innovation in Pricing: Contemporary Theories and Best Practices
2017, Taylor & Francis Group
in English
Cover of: Innovation in Pricing
Innovation in Pricing: Contemporary Theories and Best Practices
2017, Taylor & Francis Group
in English
Cover of: Innovation in Pricing
Innovation in Pricing: Contemporary Theories and Best Practices
2017, Taylor & Francis Group
in English
Cover of: Innovation in Pricing
Innovation in Pricing: Contemporary Theories and Best Practices
2013, Routledge
in English
Cover of: Innovation in Pricing
Innovation in Pricing: Contemporary Theories and Best Practices
2013, Taylor & Francis Group
in English
Cover of: Innovation in pricing
Innovation in pricing: contemporary theories and best practices
2012, Routledge
in English

Add another edition?

Book Details

Table of Contents

Introduction
Innovation in pricing : introduction / Andreas Hinterhuber and Stephan Liozu
Innovation in organizing the pricing function
The organizational design of the pricing function in firms : a center-led management approach / Stephan Liozu and Kellie Ecker
Organizational barriers and the implementation of customer value map analysis : a case study of a global manufacturing firm in the polymer technology industry / Niklas Hallberg and Linn Andersson
Ceo championing of pricing and the impact on firm performance / Stephan Liozu, Andreas Hinterhuber, Sheri Perelli and Toni Somers
Who is in charge of value? the emerging role of chief value officer / Ron Baker and Stephan Liozu
B2b pricing systems : proving roi / Mark Stiving
Innovation in pricing strategy
Effective pricing strategies in b2b markets / Rafael Farres
Why segmentation matters / Linda Trevenen
The five fundamental value factors / Ralf Drews
The journey to pricing excellence : the case of a mid-sized manufacturing firm / Greg Hunsicker and Mike Crouch
Pricing processes in fast paced business to business settings / Magnus Johansson
Pricing due diligence in the mergers and acquisition process / David Dvorin, Jered Haedt and Vernon Lennon
Busting the four fatal myths in pricing / Nelson Hyde
Creating and communicating customer value : how companies can set premium prices that customers are willing to pay / Todd Snelgrove
Pricing strategies for recessionary times / Fernando Resende
A zero-based approach to the pricing strategy / Roberto Bedotto
Innovation in pricing tactics
Using economic value communication to bend business-to-business buyers : value perceptions / Chris Provines
Value : distilling the essence / Harry Macdivitt
Innovation in estimating willingness to pay / Niels Biehn and Craig Zawada
Cross functional collaboration in value-based pricing / Steven Forth
Implementing effective pricing strategies : tools for tracking prices / Richard Coopolse
Winning on the margin : the b2b value imperative / Mike Moorman
The thick and thin tails of pricing / Darren Huxol
Psychological aspects of pricing
Behavioral aspects of pricing / Ben Lowe, Julian Lowe, and David Lynch
Research on odd prices : dead end or field of potential innovation? / Carmen Balan
Consumer psychology and software pricing / Anshu Jalora
The next frontier
The next frontier of the pricing profession / Kevin Mitchell.

Edition Notes

Includes bibliographical references and index.

Published in
New York, NY

Classifications

Dewey Decimal Class
658.8/16
Library of Congress
HF5416.5 .I586 2012, HF5416.5.I586 2012, HF5416.5

The Physical Object

Pagination
p. cm.

Edition Identifiers

Open Library
OL25299582M
ISBN 13
9780415521611, 9780415521642, 9780203085684
LCCN
2012015157, 2017027157
OCLC/WorldCat
989520249

Work Identifiers

Work ID
OL16618191W

Source records

Library of Congress MARC record
Better World Books record
Better World Books record
Library of Congress MARC record
Better World Books record
amazon.com record
marc_columbia MARC record
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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
August 3, 2024 Edited by ImportBot import existing book
December 15, 2022 Edited by MARC Bot import existing book
December 3, 2022 Edited by ImportBot import existing book
September 18, 2021 Edited by ImportBot import existing book
May 2, 2012 Created by LC Bot Imported from Library of Congress MARC record