An edition of Retail management (2013)

Retail management

a strategic approach

12th ed.

by

  • 2 Want to read
Retail management
Barry Berman, Barry Berman
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Last edited by ImportBot
December 19, 2023 | History
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An edition of Retail management (2013)

Retail management

a strategic approach

12th ed.

by

  • 2 Want to read

This edition doesn't have a description yet. Can you add one?

Publish Date
Publisher
Pearson Prentice Hall
Language
English
Pages
624

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Subjects

Management, Retail trade, Retail trade, management

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Edition Availability
Cover of: Retail management
Retail management: a strategic approach
2013, Pearson Prentice Hall
in English - 12th ed.
  • Not in Library
Libraries near you: WorldCat

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Book Details

Table of Contents

Preface
About the authors
Acknowledgments
An overview of strategic retail management
An introduction to retailing
Building and sustaining relationships in retailing
Strategic planning in retailing
Situation analysis
Retail institutions by ownership 1
Retail institutions by store-based strategy mix
Web, nonstore-based, and other forms of nontraditional retailing
Targeting customers and gathering information
Identifying and understanding consumers
Information gathering and processing in retailing
Choosing a store location
Trading-area analysis
Capter 10 site selection
Managing a retail business
Retail organization and human resource management
Operations management financial dimensions
Operations management operational dimensions
Merchandise management and pricing
Developing merchandise plans
Implementing merchandise plans
Financial merchandise management
Pricing in retailing
Communicating with the customer
Establishing and maintaining a retail image
Promotional strategy
Putting it all together 565
Integrating and controlling the retail strategy
Appendix: careers in retailing
Glossary
Endnotes
Name index
Subject index.

Edition Notes

Includes bibliographical references and index.

Published in
Upper Saddle River, N.J

Classifications

Dewey Decimal Class
658.8/7
Library of Congress
HF5429 .B45 2013, HF5429.B45 2012

The Physical Object

Pagination
p. cm.
Number of pages
624

ID Numbers

Open Library
OL25316742M
ISBN 13
9780132720823
LCCN
2012017351

Source records

Library of Congress MARC record
Better World Books record
Library of Congress MARC record
ISBNdb

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
December 19, 2023 Edited by ImportBot import existing book
October 18, 2020 Edited by MARC Bot import existing book
October 13, 2020 Edited by ImportBot import existing book
August 15, 2020 Edited by ImportBot import existing book
May 16, 2012 Created by LC Bot Imported from Library of Congress MARC record