An edition of Business Communication
(2013)
Business Communication
by Lori Harvill Moore
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What is effective communication and how can it be put into practice in business? Business Communication: Achieving Results answers this question by first examining contributions of major theorists and thinkers in the subjects of semantics, linguistics and organizational communication and how the lessons learned can be applied to business for optimal results.
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Publish Date
2013
Publisher
Bookboon.com
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Subjects
Communication & PresentationShowing 1 featured edition. View all 1 editions?
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Book Details
Table of Contents
Content
Preface
1. From Sumer to Social Media
1.1. The Backdrop
1.2. The Theorists
1.3. Creating a Better Model
1.4. Communication Barriers
2. Understanding Semantic Noise
2.1. The role of linguistics
2.2. Chomsky’s Contributions
2.3. S.I. Hayakawa’s Contributions
2.4. Exploring the concept of shared meaning
2.5. Beyond the sound bite
2.6. Listening is an action
2.7. Recognizing non-verbal cues
2.8. Examples in business
3. Internal Communications
3.1. Project teams
3.2. Employee communication
3.3. Business process documentation
4. External Communication
4.1. Marketing communication
4.2. Community outreach
5. Putting it All Together
5.1. Effective business writing
5.2. Effective speaking skills
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History
- Created July 15, 2015
- 4 revisions
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| August 22, 2020 | Edited by ISBNbot2 | normalize ISBN |
| July 15, 2015 | Edited by Alice Kirk | Edited without comment. |
| July 15, 2015 | Edited by Alice Kirk | Added new cover |
| July 15, 2015 | Created by Alice Kirk | Added new book. |