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"By now, everyone in the world knows the song "Gangnam Style" and Psy, an instantly recognizable star. But the song's international popularity is no passing fad. "Gangnam Style" is only one tool in South Korea's extraordinarily elaborate and effective strategy to become a major world superpower by first becoming the world's number one pop culture exporter. As a child, Euny Hong moved from America to the Gangnam neighborhood in Seoul. She was a witness to the most accelerated part of South Korea's economic development, during which it leapfrogged from third-world military dictatorship to first-world liberal democracy on the cutting edge of global technology. The Birth of Korean Cool recounts how South Korea vaulted itself into the twenty-first century, becoming a global leader in business, technology, education, and pop culture.Featuring lively, in-depth reporting and numerous interviews with Koreans working in all areas of government and society, Euny Hong reveals how a really uncool country became cool, and how a nation that once banned miniskirts, long hair on men, and rock 'n' roll could come to mass produce boy bands, soap operas, and the world's most popular smartphone"--
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Subjects
HISTORY / Asia / Korea, Social life and customs, Popular culture, BIOGRAPHY & AUTOBIOGRAPHY / Personal Memoirs, SOCIAL SCIENCE / Ethnic Studies / Asian American Studies, Popular culture, asia, Korea, social conditions, Korea, economic conditions, Korea, biography, Korea, social life and customs, New York Times reviewedPeople
Y. Euny HongPlaces
Korea (South)Showing 1 featured edition. View all 1 editions?
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The birth of Korean cool: how one nation is conquering the world through pop culture
2014
in English
- First edition.
1250045118 9781250045119
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Includes bibliographical references.
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- Created May 13, 2019
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January 14, 2023 | Edited by ImportBot | import existing book |
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May 13, 2019 | Created by MARC Bot | Imported from marc_openlibraries_phillipsacademy MARC record |