An edition of Marketing plans
(2012)
Marketing plans
a complete guide in pictures
4th ed.
by Malcolm McDonald
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Subjects
Marketing, Planning, Management, Comic books, strips, Marketing, management| Edition | Availability |
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1
Marketing plans: a complete guide in pictures
2012, Wiley
in English
- 4th ed.
1119943132 9781119943136
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Book Details
Table of Contents
Understanding the marketing process
The marketing planning process I
The marketing planning process II
The customer and market audit
The product audit
Setting marketing objectives and strategies
The communication plan I
The communication plan II
The pricing plan
Place : the distribution and customer service plan
Marketing information, forecasting and organization
Designing and implementing a marketing planning system.
Edition Notes
"Previously published as The marketing plan in colour: a practical guide for managers by Butterworth-Heinemann in 2000 and as an imprint of Elsevier in 2004"--T.p. verso.
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- Created July 17, 2019
- 5 revisions
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| December 5, 2022 | Edited by ImportBot | import existing book |
| November 15, 2022 | Edited by ImportBot | import existing book |
| August 5, 2022 | Edited by ImportBot | import existing book |
| September 29, 2021 | Edited by ImportBot | import existing book |
| July 17, 2019 | Created by MARC Bot | Imported from marc_openlibraries_sanfranciscopubliclibrary MARC record |