| Record ID | marc_openlibraries_sanfranciscopubliclibrary/sfpl_chq_2018_12_24_run04.mrc:232862153:2520 |
| Source | marc_openlibraries_sanfranciscopubliclibrary |
| Download Link | /show-records/marc_openlibraries_sanfranciscopubliclibrary/sfpl_chq_2018_12_24_run04.mrc:232862153:2520?format=raw |
LEADER: 02520cam a2200505Ia 4500
001 779243956
003 OCoLC
005 20151005095023.0
008 120210s2012 enka 6 000 0 eng d
015 $aGBB219625$2bnb
016 7 $a016038030$2Uk
020 $a9781119943136 (pbk.)
020 $a1119943132 (pbk.)
035 $a779243956
035 $a(OCoLC)779243956
037 $bJohn Wiley & Sons Inc, Order Processing Dept 432 Elizabeth Ave, Somerset, NJ, USA, 08875, (732)4694400$nSAN 200-2272
040 $aUKMGB$cUKMGB$dYDXCP$dBWX$dIBS$dSFR$dUtOrBLW
049 $aSFRA
092 $a658.8101$bM1457m 2012
100 1 $aMcDonald, Malcolm.
245 10 $aMarketing plans :$ba complete guide in pictures /$cMalcolm McDonald and Peter Morris.
250 $a4th ed.
260 $aChichester, U.K. :$bWiley,$c2012.
300 $a162 p. :$bill. ;$c25 cm
336 $astill image$bsti$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
500 $a"Previously published as The marketing plan in colour: a practical guide for managers by Butterworth-Heinemann in 2000 and as an imprint of Elsevier in 2004"--T.p. verso.
505 0 $aUnderstanding the marketing process -- The marketing planning process I -- The marketing planning process II -- The customer and market audit -- The product audit -- Setting marketing objectives and strategies -- The communication plan I -- The communication plan II -- The pricing plan -- Place : the distribution and customer service plan -- Marketing information, forecasting and organization -- Designing and implementing a marketing planning system.
650 0 $aMarketing$xPlanning$vComic books, strips, etc.
650 0 $aMarketing$xManagement$vComic books, strips, etc.
700 1 $aMorris, Peter,$d1931-
700 1 $aMcDonald, Malcolm.$tMarketing plan in colour.
907 $a.b25112624$b12-20-18$c03-21-12
998 $axbt$b05-22-12$cm$da $e-$feng$genk$h0$i0
957 00 $aOCLC reclamation of 2017-18
907 $a.b25112624$b02-27-15$c03-21-12
938 $aYBP Library Services$bYANK$n7231305
938 $aBlackwell Book Service$bBBUS$n7231305
956 $aPre-reclamation 001 value: ocn779243956
980 $a0512 sh jb
998 $axbt$b05-22-12$cm$da$e-$feng$genk$h0$i0
994 $aC0$bSFR
999 $yMARS
945 $a658.8101$bM1457m 2012$d - - $e11-04-2015 9:27$f0$g0$h01-25-16$i31223099604408$j503$0800$k - - $lxbtci$o-$p$26.95$q-$r-$s- $t1$u6$v14$w0$x0$y.i69494654$z06-07-12