"Anne Kreamer makes the compelling case that embracing risk is one of the best career choices a person can make. Timely and insightful, Risk/Reward is a unique blend of original research and practical wisdom that even the most risk-averse person can harness to realize success"--

"We entertain ourselves with modest risk-- the scary movie, the party full of strangers, the weekend in Vegas. But when it comes to our careers, when self-identity and security hang in the balance, most of us don't like to play the odds very aggressively. While some of us are natural born thrill seekers, the majority of us are hardwired to avoid risk. But, Anne Kreamer argues, in the current workplace, that very avoidance could be putting us in a far more precarious position than we know. Consider these startling facts: The average job lasts 4 years-- or less. If you are in your 20s... you will have 11 jobs over the course of your working life. If you are in your 40s... you will have to change careers 2 more times. If you are in your 60s... you will likely have to work for another 10-20 years. Kreamer makes a compelling case that we all need to think and act more like entrepreneurs on our own behalf and become practitioners of the art of risk. Through proprietary research and her own keen record as a trend spotter, Kreamer convinces us of the necessity to embrace risk as a healthy and forward-thinking attribute and a way to improve the quality and longevity of our working lives"--