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"In a recent survey, 71 percent of executives polled said their company was concerned about the possible risks posed by social media, but 59 percent do not perform a social media risk assessment. This book is a comprehensive, practical guide to the components and considerations that make up a social media governance strategy, spanning both external communications channels such as Facebook, Twitter and LinkedIn, as well as enterprise social networks within an organization. Phil Mennie, PwC's Global Social Media Risk and Governance leader, addresses key issues such as policy evaluation and planning, information security and fraud risks, how to respond to a crisis and how to archive data. The book empowers professional users of social networks to collaborate with their compliance and risk management counterparts, and to harness the power of social media safely and successfully for their organization"--
"Few topics are as pressing to policy makers, business leaders and the risk management community as the secure and compliant management of social media. Social Media Risk and Governance is a practical guide to the components and considerations which make up a good social media governance strategy, spanning both external communications channels such as Facebook, Twitter and LinkedIn, as well as enterprise social networks within an organization. Written by social media risk and governance expert Phil Mennie, Social Media Risk and Governance addresses the concepts professionals in information security, marketing, compliance and risk management need to take into account in their daily practice, guiding us through policy evaluation, planning on social media, information security and fraud risks, how to respond to a crisis or to archive data and more. Featuring examples from companies such as BP, MasterCard, Netflix, PwC, Silk Road UBS and Yelp, the book is designed to promote cross-functional working between professional users of social media, acknowledging the impact of these technologies across the business and the interaction of the various stakeholders when planning new activities to effectively harness the power of social media safely and successfully for their organization"--
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Subjects
Risk management, Business enterprises, Computer programs, Computer networks, Internet, Security measures, Personnel management, Internet marketing, Social media, Business, computer network resources, COMPUTERS / Web / Social Networking, BUSINESS & ECONOMICS / Human Resources & Personnel Management, COMPUTERS / Internet / Security, COMPUTERS / Internet / General, BUSINESS & ECONOMICS / Insurance / Risk Assessment & ManagementShowing 2 featured editions. View all 2 editions?
Edition | Availability |
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1
Social media risk and governance: managing enterprise risk
2015, Kogan Page
in English
- 1st edition.
0749474572 9780749474577
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WorldCat
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2
Social Media Risk and Governance: Managing Enterprise Risk
2015, Kogan Page, Limited
in English
0749474580 9780749474584
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Libraries near you:
WorldCat
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Book Details
Table of Contents
Edition Notes
Includes bibliographical references (page 214) and index.
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- Created July 19, 2019
- 5 revisions
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March 15, 2023 | Edited by ImportBot | import existing book |
October 11, 2020 | Edited by ImportBot | import existing book |
September 21, 2020 | Edited by MARC Bot | import existing book |
August 4, 2020 | Edited by ImportBot | import existing book |
July 19, 2019 | Created by MARC Bot | Imported from marc_openlibraries_sanfranciscopubliclibrary MARC record |