An edition of Guerrilla marketing to heal the world (2016)

Guerrilla marketing to heal the world

combining principles and profit to create the world we want

by

Guerrilla marketing to heal the world
Jay Conrad Levinson, Jay Conra ...
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Last edited by ImportBot
November 12, 2022 | History
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An edition of Guerrilla marketing to heal the world (2016)

Guerrilla marketing to heal the world

combining principles and profit to create the world we want

by

Imagine your business making a big impact solving problems like hunger, poverty, war, violence, and catastrophic climate change while making a healthy profit. Guess what: you don't have to just imagine; you can make it real. "Guerrilla Marketing to Heal the World" shows dozens of practical examples of successful companies doing well by doing good-- from solopreneurs to Fortune 100 global corporations. You'll discover dozens of ways business can heal the world-- and gain the practical marketing savvy to turn your values into business success.

Publish Date
Language
English
Pages
357

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Subjects

Marketing, Social responsibility of business, Success in business, Sustainable development

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Edition Availability
Cover of: Guerrilla marketing to heal the world
Guerrilla marketing to heal the world: combining principles and profit to create the world we want
2016
in English
  • Not in Library
Libraries near you: WorldCat

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Book Details

Table of Contents

The way of the Golden Rule. Because people matter ; Basic concepts ; Advantages of doing the right thing
The new green, socially conscious marketing mindset. The new marketing matrix ; Abundance versus scarcity ; Building powerful alliances
with competitors, too ; Why the abundance paradigm eliminates the need to worry about market share ; Exceptions : are there zero-sum, win-lose situations?
Green business, green marketing. Becoming a green company ; Marketing green ; Making green sexy across all demographics and industries ; Language, greenwashing, and truth ; Three kinds of customers : are you reaching them all?
Getting noticed in the noise and clutter : hands-on with cooperative, people-centered marketing. Advanced copyrighting ; Give people what they want ; Running a global company
Using your business to create a better world. Marketing as social change, and social change as marketing ; Community-focused and charity/social change marketing ; Taking the concept beyond marketing : abundance and sustainability in business and in society ; Exponential thinking from three practical visionaries ; Profit by helping the world ; Impossible is a dare : business for a better world.

Edition Notes

Includes bibliographical references (pages 329-334) and index.

Classifications

Dewey Decimal Class
658.4/08
Library of Congress
HD60 .L48 2016

The Physical Object

Pagination
xxvii, 357 pages
Number of pages
357

ID Numbers

Open Library
OL27212434M
ISBN 10
1630476587
ISBN 13
9781630476588, 9781630476595
LCCN
2015907450
OCLC/WorldCat
910859227

Source records

marc_openlibraries_sanfranciscopubliclibrary MARC record
Better World Books record
Better World Books record
Promise Item

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
November 12, 2022 Edited by ImportBot import existing book
September 18, 2021 Edited by ImportBot import existing book
August 30, 2020 Edited by ImportBot import existing book
July 19, 2019 Created by MARC Bot Imported from marc_openlibraries_sanfranciscopubliclibrary MARC record