An edition of Epic content marketing (2014)

Epic content marketing

how to tell a different story, break through the clutter, and win more customers by marketing less

by

  • 0 Ratings
  • 23 Want to read
  • 3 Currently reading
  • 0 Have read
Cover of: Epic content marketing by Joe Pulizzi
Preview Only
Borrow Listen

My Reading Lists:

Create a new list

Check-In

×Close
Add an optional check-in date. Check-in dates are used to track yearly reading goals.
Today
Notes
  • 0 Ratings
  • 23 Want to read
  • 3 Currently reading
  • 0 Have read
Notes

Check nearby libraries

Buy this book

Last edited by ImportBot
December 19, 2023 | History
Edit
An edition of Epic content marketing (2014)

Epic content marketing

how to tell a different story, break through the clutter, and win more customers by marketing less

by

  • 0 Ratings
  • 23 Want to read
  • 3 Currently reading
  • 0 Have read

"How do you cut through the noise, commotion, and bad information that is right now cluttering up your customers' digital space? Epic Content Marketing - One of the world's leading experts on content marketing, Joe Pulizzi explains how to attract prospects and customers by creating information and content they actually want to engage with. No longer can we interrupt our customers with mediocre content and sales messages they don't care about."--Publisher.

Publish Date
Publisher
McGraw-Hill Education
Language
English
Pages
331

Check nearby libraries

Buy this book

Previews available in: English

Subjects
Social aspects, Marketing, Target marketing, Internet marketing, Social media, Electronic commerce

Showing 1 featured edition. View all 1 editions?

Edition Availability
Cover of: Epic content marketing
Epic content marketing: how to tell a different story, break through the clutter, and win more customers by marketing less
2014, McGraw-Hill Education
in English
Libraries near you: WorldCat

Add another edition?

Book Details

Table of Contents

Part I. Content marketing: there and back again : What is content marketing?
The history of content marketing
Why content marketing?
The business model of content marketing
The business case of content marketing
Tomorrow's media companies
Part II. Defining your content niche and strategy : More right or less right
What is epic content marketing?
The goal of subscription
The audience persona
Defining the engagement cycle
Defining your content niche
The content marketing mission statement
Part III. Managing the content process : Building your editorial calendar
Managing the content creation process
Content types
Finding your content assets
Extracting content from your employees
The content platform
The content channel plan in action
Part IV. Marketing your stories : Social media for content marketing
Alternative content promotion techniques
Leveraging a social influencer model for content marketing
Part V. Making content work : Measuring the impact of your content marketing
The evolution of your epic story.

Edition Notes

Includes bibliographical references and index.

Classifications

Dewey Decimal Class
658.8
Library of Congress
HF5415 .P756 2014, HF5415.P756 2013

The Physical Object

Pagination
xviii, 331 pages
Number of pages
331

ID Numbers

Open Library
OL27218491M
Internet Archive
epiccontentmarke0000puli
ISBN 10
0071819894
ISBN 13
9780071819893
LCCN
2013024374
OCLC/WorldCat
852031299

Community Reviews (0)

Feedback?
No community reviews have been submitted for this work.

Lists

See All

History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
December 19, 2023 Edited by ImportBot import existing book
December 8, 2022 Edited by ImportBot import existing book
February 22, 2022 Edited by ImportBot import existing book
November 14, 2020 Edited by MARC Bot import existing book
July 19, 2019 Created by MARC Bot Imported from marc_openlibraries_sanfranciscopubliclibrary MARC record.