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This book examines the commercial speech of advertising as a cultural phenomenon whose social significance far exceeds its economic influence. Jhally argues that by selling viewing time to advertisers, television converts audiences into laborers who "work" for the media in the same way that workers do in a factory. By watching commercial messages on TV, viewers actively create symbolic meaning, but also generate profit for the media in return for the wage of entertainment.
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Edition Notes
Bibliography: p. [206]-221.
Includes index.
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- Created April 1, 2008
- 13 revisions
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July 21, 2024 | Edited by MARC Bot | import existing book |
December 14, 2023 | Edited by MARC Bot | import existing book |
January 14, 2023 | Edited by ImportBot | import existing book |
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April 1, 2008 | Created by an anonymous user | Imported from Scriblio MARC record |