| Record ID | ia:codesofadvertisi0000jhal_r6z0 |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/codesofadvertisi0000jhal_r6z0/codesofadvertisi0000jhal_r6z0_marc.xml |
| Download MARC binary | https://www.archive.org/download/codesofadvertisi0000jhal_r6z0/codesofadvertisi0000jhal_r6z0_meta.mrc |
LEADER: 02747cam 2200529 a 4500
001 ocm14098185
003 OCoLC
005 20211012233829.0
008 860731s1987 nyua b 001 0 eng
010 $a 86020349
040 $aDLC$beng$cDLC$dFPT$dUKM$dYDXCP$dBAKER$dLGG$dFBO$dBDX$dOCLCO$dALAUL$dOCLCF$dOCLCQ$dOCLCA
015 $aGB9042970$2bnb
020 $a0312002114
020 $a9780312002114
020 $a041590353X$q(pbk.)
020 $a9780415903530$q(pbk.)
035 $a(OCoLC)14098185
050 00 $aHF5827$b.J49 1987
082 04 $a659.1/042$219
100 1 $aJhally, Sut.
245 14 $aThe codes of advertising :$bfetishism and the political economy of meaning in the consumer society /$cby Sut Jhally.
246 30 $aFetishism and the political economy of meaning in the consumer society
260 $aNew York :$bSt. Martin's Press,$c1987.
300 $aix, 225 pages :$billustrations ;$c23 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references (pages 206-221) and index.
505 1 $a1. Introduction: fundamentals and starting points --- 2. The fetishism of commodities: Marxism, anthropology, psychoanalysis --- 3. The valorization of consciousness: the political economy of symbolism --- 4. The codes of the audience --- 5. Advertising codes and fetishism: an empirical study --- 6. Conclusion: adverting, religion and the mediation of meaning.
520 $aThis book examines the commercial speech of advertising as a cultural phenomenon whose social significance far exceeds its economic influence. Jhally argues that by selling viewing time to advertisers, television converts audiences into laborers who "work" for the media in the same way that workers do in a factory. By watching commercial messages on TV, viewers actively create symbolic meaning, but also generate profit for the media in return for the wage of entertainment.
650 0 $aAdvertising$xSocial aspects.
650 0 $aSymbolism in advertising.
650 0 $aMass media.
650 7 $aAdvertising$xSocial aspects.$2fast$0(OCoLC)fst00797762
650 7 $aMass media.$2fast$0(OCoLC)fst01011219
650 7 $aSymbolism in advertising.$2fast$0(OCoLC)fst01140768
650 7 $aPublicité$xAspect social.$2ram
650 7 $aMass media.$2ram
653 $aAdvertising$aSociology
938 $aBaker & Taylor$bBKTY$c29.95$d29.95$i0312002114$n0001114224$sactive
938 $aBrodart$bBROD$n38093251$c$27.50
938 $aYBP Library Services$bYANK$n178956
029 1 $aAU@$b000004791592
029 1 $aNZ1$b3159592
029 1 $aZWZ$b031109217
994 $aZ0$bP4A
948 $hHELD BY P4A - 262 OTHER HOLDINGS