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"Combines the clever, counterintuitive stories about everyday life and human behavior of Freakonomics with the big idea impact of Execution and Good to Great to provide a powerful way of getting a grip on the big issue facing not only business but nonprofits and cultural organizations: declining demand. A core business title as useful for CEOs and middle managers as for the pastor of a church wondering how best to build a congregation and the head of the local symphony looking to diversify and build an audience"--
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Previews available in: English
Edition | Availability |
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1
Demand: Cracking the Code of What People Really Desire. Adrian Slywotzky, Karl Weber
Jul 01, 2011, Business Plus
paperback
0755361768 9780755361762
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2
Demand: creating what people love before they know they want it
2011, Crown Business
in English
- 1st ed.
0307887324 9780307887320
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Source title: Demand: Cracking the Code of What People Really Desire. Adrian Slywotzky, Karl Weber
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- Created November 8, 2019
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