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How did a 'chai wallah' who sold tea on trains as a boy become Prime Minister of India? On May 16, 2014, Narendra Modi was declared the winner of the largest election ever conducted anywhere in the world, having fought a campaign unlike any before. Political parties in Britain, Australia and North America pride themselves on the sophistication of their election strategies, but Modi's campaign was a master-class in modern electioneering. His team created an election machine that broke new ground in the use of social media, the Internet, mobile phones and digital technologies. Modi took part in thousands of public events, but in such a vast country it was impossible to visit every town and village. The solution? A 'virtual Modi' - a life-size 3D hologram - beamed to parts he could not reach in person. These pioneering techniques brought millions of young people to the ballot box - the holy grail of election strategists everywhere - as Modi trounced the governing Congress Party led by the Gandhi dynasty. Former BBC correspondent and Downing Street communications expert Lance Price has been granted exclusive access to Prime Minister Narendra Modi and his team of advisers. With complete freedom to tell it as he finds it, he details Modi's rise to power, the extraordinary election victory and its aftermath. The Modi Effect: Inside Narendra Modi's campaign to transform India lifts the lid on a whole new box of tricks, where message-management and IT wizardry combined to create a vote-winning colossus of awesome potency.
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Subjects
Politics and government, Political campaigns, Case studies, History, Prime ministers, india, India, politics and government, 21st century, Prime ministers, Biography, Elections, 2014, India. Parliament. Lok Sabha, India, Bharatiya Janata PartyPeople
Narendra Modī (1950-)Places
IndiaTimes
1977-Showing 4 featured editions. View all 4 editions?
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Modi Effect: Inside Narendra Modi's Campaign to Transform India
2016, Quercus NA
in English
1681449625 9781681449623
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Modi Effect: Inside Narendra Modi's Campaign to Transform India
2016, Hodder & Stoughton
in English
1473610915 9781473610910
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3
The Modi effect: inside Narendra Modi's campaign to transform India
2015, Quercus
in English
1623659388 9781623659387
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4
The Modi effect: inside Narender Modi's campaign to transform India
2015, Hodder & Stoughton
in English
1473610907 9781473610903
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Work Description
On May 16, 2014, Narendra Modi was declared the winner of the largest democratic election ever conducted in human history. But how did this impoverished chai wallah, who sold tea on trains as a boy, rise to become Prime Minister of India? Price examines Modi's character and his position as leader of an increasingly powerful nation, and explores the global impact of Modi's victory as well as on India itself.
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