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Présentation des outils marketing utiles pour servir les objectifs des associations et analyse des aspects spécifiques du domaine associatif (motivation des bénévoles, collecte des fonds auprès des particuliers et gestion de leur image).
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Bibliogr. p. [171]-173. Notes bibliogr. "Sitographie" p. [175]-176. Index.
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- Created July 18, 2021
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January 15, 2023 | Edited by ImportBot | import existing book |
July 18, 2021 | Created by ImportBot | Imported from Internet Archive item record |