Asking Questions
The Definitive Guide to Questionnaire Design--For Market Research, Political Polls, and Social and Health Questionnaires
by Norman M. Bradburn, Seymour Sudman, and Brian Wansink
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"Since it was first published more than twenty-five years ago, Asking Questions has become a classic guide for designing questionnaires - the most widely used method for collecting information about people's attitudes and behavior. An essential tool for market researchers, advertisers, pollsters, and social scientists, this thoroughly updated and definitive work combines time-proven techniques with the most current research, findings, and methods. The book presents a cognitive approach to questionnaire design and includes timely information on the Internet and electronic resources. Comprehensive and concise, Asking Questions can be used to design questionnaires for any subject area, whether administered by telephone, online, mail, in groups, or face-to-face. The book describes the design process from start to finish and is filled with illustrative examples from actual surveys."--BOOK JACKET.
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Book Details
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Edition Notes
Includes bibliographical references (p. ) and index.
Earlier ed. by Sudman and Bradburn with Sudman named first.
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Work Description
Since it was first published more than twenty-five years ago, Asking Questions has become a classic guide for designing questionnaires?the most widely used method for collecting information about people's attitudes and behavior. An essential tool for market researchers advertisers, pollsters, and social scientists, this thoroughly updated and definitive work combines time-proven techniques with the most current research, findings, and methods. The book presents a cognitive approach to questionnaire design and includes timely information on the Internet and electronic resources. Comprehensive and concise, Asking Questions can be used to design questionnaires for any subject area, whether administered by telephone, online, mail, in groups, or face-to-face. The book describes the design process from start to finish and is filled with illustrative examples from actual surveys.
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History
- Created April 1, 2008
- 17 revisions
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| August 11, 2024 | Edited by MARC Bot | import existing book |
| December 19, 2023 | Edited by ImportBot | import existing book |
| March 7, 2023 | Edited by MARC Bot | import existing book |
| September 22, 2021 | Edited by wolfgang8741 | expand Table of Contents, add dimensions , add pagination number |
| April 1, 2008 | Created by an anonymous user | Imported from Scriblio MARC record |