An edition of Analyzing media messages (1998)

Analyzing media messages

using quantitative content analysis in research

2nd ed.
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Last edited by MARC Bot
March 7, 2023 | History
An edition of Analyzing media messages (1998)

Analyzing media messages

using quantitative content analysis in research

2nd ed.
  • 0 Ratings
  • 1 Want to read
  • 0 Currently reading
  • 0 Have read

Content analysis has been used in mass communication and in other fields to describe content and to test theory-derived hypotheses. The variety of applications may be limited only by the analyst's imagination, theory, and resources. Analyzing Media Messages: Using Quantitative Content Analysis in Research is designed to serve as a primer in the technique of systematic, quantitative analysis of communication content.

The research examples included here illustrate both recent and classic applications of quantitative content analysis. The authors address such fundamental questions as sample size and technique, measurement, and reliability, and consider each factor in detail. With this volume, they offer a comprehensive as well as comprehensible guide for scholars and students doing research in mass communication and throughout the social and behavioral science disciplines.

Publish Date
Publisher
Lawrence Erlbaum
Language
English
Pages
242

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Previews available in: English

Edition Availability
Cover of: Analyzing media messages
Analyzing media messages: using quantitative content analysis in research
2005, Lawrence Erlbaum
in English - 2nd ed.
Cover of: Analyzing media messages

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Book Details


Edition Notes

Includes bibliographical references (p. 219-232) and indexes.

Published in
Mahwah, N.J
Series
LEA communication series, LEA's communication series.

Classifications

Dewey Decimal Class
302.23/01/4
Library of Congress
P93 .R54 2005, P93.R54 2005

The Physical Object

Pagination
x, 242 p. :
Number of pages
242

ID Numbers

Open Library
OL3310562M
Internet Archive
analyzingmediame00riff_176
ISBN 10
0805852972, 0805852980
LCCN
2004060652
OCLC/WorldCat
56922430
Library Thing
767772
Goodreads
3837501
235291

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March 7, 2023 Edited by MARC Bot import existing book
December 29, 2022 Edited by MARC Bot import existing book
September 16, 2021 Edited by ImportBot import existing book
December 8, 2020 Edited by MARC Bot import existing book
April 1, 2008 Created by an anonymous user Imported from Scriblio MARC record