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This practitioner's guide goes beyond the basics of branding to reveal the sophisticated branding techniques implemented by some of the world's leading companies. It covers up-to-date strategies such as brand stretching and brand architecture.
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Previews available in: English
Subjects
Brand name products, Management, Markenpolitik, Product managementShowing 7 featured editions. View all 7 editions?
Edition | Availability |
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1
Advanced Brand Management: Managing Brands in a Changing World
2015, Wiley & Sons, Limited, John
in English
1119199670 9781119199670
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2
Advanced Brand Management: Managing Brands in a Changing World
2011, Wiley & Sons, Incorporated, John
in English
1118179269 9781118179260
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3
Advanced Brand Management: Managing Brands in a Changing World
2011, Wiley & Sons, Incorporated, John
in English
1118181581 9781118181584
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4
Advanced Brand Management
2011, Wiley & Sons, Incorporated, John
in English
1283332655 9781283332651
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zzzz
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5
Advanced Brand Management: Managing Brands in a Changing World
2011, Wiley & Sons, Incorporated, John
in English
1118179250 9781118179253
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WorldCat
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6
Advanced brand management: managing brands in a changing world
2010, John Wiley & Sons (Asia)
in English
- 2nd ed.
0470824492 9780470824498
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7
Advanced brand management: from vision to valuation
2002, John Wiley & Sons
in English
047147925X 9780471479253
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- Created September 17, 2021
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