An edition of Advanced brand management (2002)

Advanced Brand Management

Managing Brands in a Changing World

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Advanced Brand Management
Paul Temporal
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An edition of Advanced brand management (2002)

Advanced Brand Management

Managing Brands in a Changing World

by

  • 0 Ratings
  • 3 Want to read
  • 0 Currently reading
  • 0 Have read

This practitioner's guide goes beyond the basics of branding to reveal the sophisticated branding techniques implemented by some of the world's leading companies. It covers up-to-date strategies such as brand stretching and brand architecture.

Publish Date
Publisher
Wiley & Sons, Limited, John
Language
English

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Previews available in: English

Subjects
Brand name products, Management, Markenpolitik, Product management

Showing 7 featured editions. View all 7 editions?

Edition Availability
Cover of: Advanced Brand Management
Advanced Brand Management: Managing Brands in a Changing World
2015, Wiley & Sons, Limited, John
in English
  • Not in Library
Libraries near you: WorldCat
Cover of: Advanced Brand Management
Advanced Brand Management: Managing Brands in a Changing World
2011, Wiley & Sons, Incorporated, John
in English
Libraries near you: WorldCat
Cover of: Advanced Brand Management
Advanced Brand Management: Managing Brands in a Changing World
2011, Wiley & Sons, Incorporated, John
in English
Libraries near you: WorldCat
Cover of: Advanced Brand Management
Advanced Brand Management
2011, Wiley & Sons, Incorporated, John
in English
Libraries near you: WorldCat
Cover of: Advanced Brand Management
Advanced Brand Management: Managing Brands in a Changing World
2011, Wiley & Sons, Incorporated, John
in English
Libraries near you: WorldCat
Cover of: Advanced brand management
Advanced brand management: managing brands in a changing world
2010, John Wiley & Sons (Asia)
in English - 2nd ed.
Libraries near you: WorldCat
Cover of: Advanced brand management
Advanced brand management: from vision to valuation
2002, John Wiley & Sons
in English
Libraries near you: WorldCat

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Book Details

The Physical Object

Pagination
372
Weight
0.666

ID Numbers

Open Library
OL39915989M
ISBN 13
9781119199670

Source records

Better World Books record

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October 17, 2022 Created by ImportBot Imported from Better World Books record