Drawing on a lifetime of experience, Roger Dobbah gives readers an in-depth view of R & D survival strategies and tactics and demonstrates how to apply them to any organization. The author provides insights into the role of R & D, the crucial topic of creativity and innovation, and the differences and similarities between general management and R & D management. He covers R & D resources, organizational structures, internal and external environments, R & D interface with other functions, objectives and adaptation, and integration of strategies. It includes coverage of the new R & D dimension of pharmacoec.