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240 pages : 24 cm
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Previews available in: English
Subjects
Social media, Internet marketing, Social aspects, Celebrities in mass media, Branding (Marketing), Fame, Celebrities, Marketing, social aspects, nyt:advice-how-to-and-miscellaneous=2017-04-23, New York Times bestseller, Fame -- Social aspects, Stratégie de marque, Célébrités dans les médias, brandingShowing 4 featured editions. View all 4 editions?
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1
The Kim Kardashian principle: why shameless sells (and how to do it right)
2017, St. Martin's Press
in English
- First edition.
1250107520 9781250107527
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2 |
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3
Kim Kardashian Principle: Why Shameless Sells
2017, St. Martin's Press
in English
1250107539 9781250107534
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4
Kim Kardashian Principle: Why Shameless Sells
2017, Little, Brown Book Group Limited
in English
0349412995 9780349412993
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Work Description
How do social media stars attract such obsessive attention -- even more than the Hollywood A-list? And what can they teach us about making our own ideas, products, and services break through? Celebrity branding expert Jeetendr Sehdev tackles these questions head-on. Sehdev shows why successful images today -- the most famous being Kim Kardashian -- are not photoshopped to perfection, but flawed, vulnerable, and in your face. This perceived transparency generates a level of authenticity and intimacy with audiences that traditional marketing tactics just can't touch. The Kim Kardashian Principle reveals the people, products, and brands that do it best -- from YouTube sensations like Jenna Marbles to billionaire tech mogul Elon Musk -- and proves why the old strategies aren't working. After all, in a world where a big booty can break the Internet and the president is a reality TV star, self-obsession is a must-have. No posturing, no apologies, and no shying away from the spotlight.
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- Created September 21, 2021
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October 22, 2023 | Edited by Scott365Bot | import existing book |
September 30, 2023 | Edited by Scott365Bot | Linking back to Internet Archive. |
December 5, 2022 | Edited by ImportBot | import existing book |
September 21, 2021 | Created by ImportBot | Imported from Better World Books record |