MARC record from Internet Archive

LEADER: 02337cam 2200541Ii 4500
001 ocn979260264
003 OCoLC
005 20220629101255.0
008 170327t20172017enka b 001 0 eng
040 $aAU@$beng$erda$cAU@$dOCLCO$dUAB$dYDX$dOCLCF$dUKMGB$dOCLCO
015 $aGBB703247$2bnb
016 7 $a018170378$2Uk
019 $a980762684$a981209439$a981589235$a981857760$a981971675
020 $a9780349412986
020 $a0349412987
020 $z9780349412993
035 $a(OCoLC)979260264$z(OCoLC)980762684$z(OCoLC)981209439$z(OCoLC)981589235$z(OCoLC)981857760$z(OCoLC)981971675
050 4 $aHF5415$b.S3684 2017
082 04 $a658.827$223
100 1 $aSehdev, Jeetendr,$eauthor.
245 14 $aThe Kim Kardashian principle :$bwhy shameless sells (and how to do it right) /$cJeetendr Sehdev.
264 1 $aLondon$bPiatkus,$c2017.
264 4 $c©2017
300 $a240 pages :$billustrations ;$c24 cm
336 $atext$btxt$2rdacontent
336 $astill image$bsti$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references (pages 211-232) and index.
520 $a"Reveals the people, products, and brands that do it best--from YouTube sensations like Jenna Marbles to billionaire tech mogul Elon Musk--and proves why the old strategies aren't working. After all, in a world where a big booty can break the Internet and the president is a reality TV star, self-obsession is a must-have. No posturing, no apologies, and no shying away from the spotlight."--Jacket flap.
650 0 $aBranding (Marketing)
650 0 $aCelebrities in mass media.
650 0 $aFame$xSocial aspects.
650 6 $aStratégie de marque.
650 6 $aCélébrités dans les médias.
650 7 $abranding.$2aat
650 7 $aBranding (Marketing)$2fast$0(OCoLC)fst01743755
650 7 $aCelebrities in mass media.$2fast$0(OCoLC)fst00850108
650 7 $aFame$xSocial aspects.$2fast$0(OCoLC)fst00920130
776 08 $iebook version :$z9780349412993
938 $aYBP Library Services$bYANK$n13909009
029 0 $aAU@$b000059722268
029 1 $aCHVBK$b485299925
029 1 $aCHBIS$b010900442
029 1 $aUNITY$b139777148
029 1 $aUKMGB$b018170378
994 $aZ0$bIME
948 $hNO HOLDINGS IN IME - 41 OTHER HOLDINGS