An edition of Marketing: the basics (2006)

Marketing: the basics

by Karl Moore

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Last edited by ImportBot

January 15, 2023 | History

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An edition of Marketing: the basics (2006)

Marketing: the basics

by Karl Moore

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Publish Date

2006

Publisher

Routledge

Language

English

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Previews available in: English

Edition	Availability
1 Marketing: the basics 2006, Routledge in English 0415380804 9780415380805	aaaa Preview Only Libraries near you: WorldCat

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Book Details

What is marketing management?

Marketing as a corporate function

Product and placement

Price

Promotion

People

Segmentation, targeting, and positioning

Market research : seeking deep insight into the customer's world and mind

Global marketing.

Edition Notes

Includes index.

Published in: London, New York

Classifications

Dewey Decimal Class: 658.8
Library of Congress: HF5415.13 .M664 2006, HF5415.13.M664 2006

The Physical Object

Pagination: p. cm.

ID Numbers

Open Library: OL3419805M
Internet Archive: marketingbasics0000moor_f1o4
ISBN 10: 0415380804, 0415380790
LCCN: 2005036377
OCLC/WorldCat: 62697101
Library Thing: 4812761
Goodreads: 4045629

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History

Created April 1, 2008
15 revisions

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January 15, 2023	Edited by ImportBot	import existing book
December 7, 2022	Edited by ImportBot	import existing book
June 15, 2022	Edited by ImportBot	import existing book
September 16, 2021	Edited by ImportBot	import existing book
April 1, 2008	Created by an anonymous user	Imported from Scriblio MARC record

Marketing: the basics

by Karl Moore