An edition of Convergence marketing (2001)

Convergence marketing

running with the centaurs

by and

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Cover of: Convergence marketing by Yoram Wind, Vijay Mahajan, Yoram Wind
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Last edited by IdentifierBot
August 2, 2010 | History
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An edition of Convergence marketing (2001)

Convergence marketing

running with the centaurs

by and

  • 1 Want to read

This edition doesn't have a description yet. Can you add one?

Publish Date
Publisher
Financial Times Prentice Hall
Language
English
Pages
336

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Previews available in: English

Subjects

Marketing, Consumer behavior, Communication in marketing, Internet marketing, Marketing sur Internet, Consommateurs, Comportement, Communication en marketing

Showing 5 featured editions. View all 5 editions?

Edition Availability
Cover of: Convergence marketing
Convergence marketing: strategies for reaching the new hybrid consumer
2002, Financial Times Prentice Hall
in English
Libraries near you: WorldCat
Cover of: Convergence marketing
Convergence marketing: running with the centaurs
2002, Financial Times Prentice Hall
in English
  • Not in Library
Libraries near you: WorldCat
Cover of: Convergence marketing
Convergence marketing: strategies for reaching the new hybrid consumer
2002, Financial Times Prentice Hall
in English
Libraries near you: WorldCat
Cover of: Convergence Marketing
Convergence Marketing: Strategies for Reaching the New Hybrid Consumer
2002, Prentice Hall PTR
in English
Libraries near you: WorldCat
Cover of: Convergence Marketing
Convergence Marketing: Strategies for Reaching the New Hybrid Consumer
October 25, 2001, FT Press
in English
Libraries near you: WorldCat

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Book Details

Table of Contents

Machine generated contents note: PART 1: UNDERSTANDING THE CENTAUR 1
CHAPTER 1: The Centaur Awakens3
CHAPTER 2: The Reality of the Centaur 27 PART 2: NAVIGATING THE FIVE Cs OF CONVERGENCE 61
CHAPTER 3: Converging of Customerization 63
CHAPTER 4: Converging on Communities 91
CHAPTER 5: Converging on Channels 115
CHAPTER 6: Converging on Competitive Value 143
CHAPTER 7: Converging on Choice 173 PART 3: MASTERING CONVERGENCE MARKETING 199
CHAPTER 8: Transforming Marketing 201
CHAPTER 9: Convergence Marketing Strategies 225
PART 4: TRANSFORMING THE ORGANIZATION 255
CHAPTER 10: Designing the Convergent Organization 257
CHAPTER 11: C-Change 289
CHAPTER 12: Conclusion 315.

Edition Notes

Includes bibliographic references and index.

Published in
Upper Saddle River, NJ
Other Titles
Strategies for reaching the new hybrid consumer

Classifications

Dewey Decimal Class
658.8
Library of Congress
HF5415.1265 .W558 2002

The Physical Object

Pagination
xxviii, 336 p. :
Number of pages
336

ID Numbers

Open Library
OL3584323M
ISBN 10
0130650757
LCCN
2002282225
OCLC/WorldCat
48935568
Library Thing
142930
Goodreads
2279950

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
August 2, 2010 Edited by IdentifierBot added LibraryThing ID
April 16, 2010 Edited by bgimpertBot Added goodreads ID.
April 14, 2010 Edited by Open Library Bot Linked existing covers to the edition.
December 12, 2009 Edited by WorkBot link works
April 1, 2008 Created by an anonymous user Imported from Scriblio MARC record