An edition of The end of advertising as we know it (2002)

The end of advertising as we know it

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Cover of: The end of advertising as we know it by Sergio Zyman, Sergio Zyman
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Last edited by MARC Bot
September 10, 2024 | History
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An edition of The end of advertising as we know it (2002)

The end of advertising as we know it

by

  • 3 Want to read

"In this follow-up to the bestseller The End of Marketing as We Know It, Coca-Cola's former chief marketing officer argues that current advertising practices are dead. He contends that advertisers have lost sight of their primary goal: to sell the product. Fortunes are wasted on hip, award-winning commercials that often fail to even communicate the brand. The reality of business demands that advertising answer to the bottom line."--BOOK JACKET.

Publish Date
Publisher
John Wiley & Sons
Language
English
Pages
239

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Previews available in: English

Subjects

Advertising, Publicité, Reclame, Wandel, Werbung, Marketing, Public relations, Branding (Marketing)
Edition Availability
Cover of: The end of advertising as we know it
The end of advertising as we know it
2002, John Wiley & Sons
in English

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Book Details

Edition Notes

Includes index.

Published in
Hoboken, NJ

Classifications

Library of Congress
HF5823 .Z95 2002, HF5823.Z95 2002

The Physical Object

Pagination
239 p. :
Number of pages
239

ID Numbers

Open Library
OL3657986M
Internet Archive
endofadvertising00zyma
ISBN 10
0471225819
LCCN
2002512916
OCLC/WorldCat
50685666, 59464468, 50301611
Library Thing
586245
Goodreads
1604826

Source records

Internet Archive item record
Internet Archive item record
marc_openlibraries_sanfranciscopubliclibrary MARC record
Library of Congress MARC record
Internet Archive item record
Better World Books record
marc_columbia MARC record
ISBNdb
harvard_bibliographic_metadata record

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
September 10, 2024 Edited by MARC Bot import existing book
December 19, 2023 Edited by ImportBot import existing book
November 15, 2023 Edited by MARC Bot import existing book
October 17, 2022 Edited by ImportBot import existing book
April 1, 2008 Created by an anonymous user Imported from Scriblio MARC record