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Really Good Logos Explained is built on the idea that it would be interesting and useful to read what four name-brand designers have to say about the same designs. The truth about any one sample might then be found somewhere between the comments.
A logo is a microcosm of graphic design. There are a limited number of relationships that must be resolved in a way that looks thoughtful and purposeful. A logo must balance contrasts to make the mark visible and similarities to give it design unity. There are five considerations to making a design artful:
A great idea, simplified to its essence
Knowledgeable management of content
Precise relationships
Exact spacing
Elegant execution
Most books just show samples and leave it to you to figure out what makes them good – or just swipe the ideas as your own. This book illustrates how to see critically by deconstructing a design and it gives you the understanding to construct your own really good logos. It is a nonstop discussion of design contrasts and relationships that you can apply to any design process, not just to logo design.
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Previews available in: English
Showing 2 featured editions. View all 2 editions?
Edition | Availability |
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1
Really Good Logos Explained: Top Design Professionals Critique 500 Logos and Explain What Makes Them Work
2008, Rockport Publishers
Paperback
in English
- printing (1)
1592534279 9781592534272
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2
Really Good Logos Explained: Top Design Professionals Critique 500 Logos and Explain What Makes Them Work
2008, Quayside
in English
161673891X 9781616738914
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September 17, 2022 | Edited by Lisa | merge authors |
February 26, 2022 | Created by ImportBot | Imported from Better World Books record |