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"Through rigorous research and analytic methods, this ground-breaking book convincingly explains the phenomenon of the large-scale political mobilization of modern gun culture in the United States. The success of the National Rifle Association (NRA), the figurehead of gun culture, is due to an enormous mobilization effect caused by negative media coverage.
Not only have national media systematically treated the NRA negatively compared to similar interest groups, but the NRA has directly benefited from this coverage in terms of membership mobilization. The National Rifle Association and the Media argues that if it were not for negative coverage, gun culture in the United States would not be where it is today."--BOOK JACKET.
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Showing 2 featured editions. View all 2 editions?
Edition | Availability |
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1
National Rifle Association and the Media: The Motivating Force of Negative Coverage
2013, Arktos Media Ltd.
in English
190716698X 9781907166983
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2
The National Rifle Association and the Media: The Motivating Force of Negative Coverage (Frontiers in Political Communications, Vol. 1)
January 2003, Peter Lang Publishing
Paperback
in English
0820451223 9780820451220
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