An edition of Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies (2020)

Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies

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Handbook of Research on Transmedia Storytelli ...
Víctor Hernández-Santaolalla, ...
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Last edited by ImportBot
July 19, 2022 | History
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An edition of Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies (2020)

Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies

by and

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Publish Date
Publisher
IGI Global
Language
English

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Subjects

Commerce, Internet advertising, Digital storytelling, Marketing, Social aspects, Product placement in mass media, Publicité sur Internet, Récits numériques, Aspect social, Placement de produits dans les médias
Edition Availability
Cover of: Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies
Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies
2020, IGI Global
in English
Cover of: Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies
Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies
2020, IGI Global
in English
Cover of: Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies
Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies
2020, IGI Global
in English
Cover of: Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies
Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies
2020, IGI Global
in English

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Book Details

Classifications

Library of Congress
HF6146.I58 H366

Edition Identifiers

Open Library
OL38889922M
ISBN 13
9781799837060

Work Identifiers

Work ID
OL25893206W

Source records

Better World Books record

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July 19, 2022 Created by ImportBot Imported from Better World Books record